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At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.
Black Friday isn’t what it used to be. Although 151 million consumers shopped in the Black Friday weekend, which was more than the National Retail Federation expected, overall sales were a little bit disappointing. But as Hans Klis reports, less foot traffic at the malls was offset by more online sales.
While mobile games and services providers have led the way in in-app advertising and are now focused on customer lifetime value, the next wave is still building. Susan Kuchinskas reports on the state of in-app ads.
Identity theft and authentication are growing concerns for companies, especially with more employees working remotely or on mobile devices. Hector Hoyos, founder and CEO of Hoyos Labs, shares with Open Mobile’s Robert Gray how the company’s proprietary platform provides these services sans user names and passwords.
There were drones and phones and wearables, oh my. But CES lacked the raw innovation and flair for the dramatic of the past few years. Nonetheless, we went, we played, we had a good time. Andrew Tolve reports.
Video game executives say this is the winter of new content, but they’re also taking a longer view.
Wearable devices are useful for tracking various physical conditions and accomplishments but as Siegfried Mortkowitz reports, the makers of doppel claim it can actually affect a user’s mental state.
The Poshmark app has helped some women turn their closets into virtual boutiques. The mobile-first company claims to be the largest community-driven marketplace where women buy, sell and share their personal style.
Facebook rakes in yet another "most used app of the year" award, as mobile use goes gaga over Christmas and Google gets serious about commercializing autonomous vehicles. Andrew Tolve reports.
M & S doubles down on digital over the holidays, leading to a massive spike in engagement
Recognizing and rewarding social media excellence, achievement and innovation within big business.
The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers
‘Tis the season to be jolly, especially for consumers who score amazing deals from retailers. And as Hans Klis reports, an app from startup Paribus is trying to find the best bargains by taking advantage of the best price policies of online retailers.
Social media has become integral for marketing activations and campaigns, especially when it’s an interactive one.
One smart ring to rule them all may sound cool, but that’s not what startup neyya is trying to become. Company officials say their nascent wearable only wants to control some so-called smart devices from your finger—and do it well.
Google changes the game (again) for how mobile ads work, this time with an innovative app streaming concept, as LinkedIn finally catches up with the times with a solid mobile app. Andrew Tolve reports.
By building real relationships, Dell is capitalizing on social's most sought-after leaders
Mobile will be a driving force for in-store holiday sales. Susan Kuchinskas looks at how retailers can reap m-commerce gains with an integrated, omnichannel approach.
M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising landscape.