All Latest Articles
The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers
‘Tis the season to be jolly, especially for consumers who score amazing deals from retailers. And as Hans Klis reports, an app from startup Paribus is trying to find the best bargains by taking advantage of the best price policies of online retailers.
Social media has become integral for marketing activations and campaigns, especially when it’s an interactive one.
One smart ring to rule them all may sound cool, but that’s not what startup neyya is trying to become. Company officials say their nascent wearable only wants to control some so-called smart devices from your finger—and do it well.
Google changes the game (again) for how mobile ads work, this time with an innovative app streaming concept, as LinkedIn finally catches up with the times with a solid mobile app. Andrew Tolve reports.
By building real relationships, Dell is capitalizing on social's most sought-after leaders
Mobile will be a driving force for in-store holiday sales. Susan Kuchinskas looks at how retailers can reap m-commerce gains with an integrated, omnichannel approach.
M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising landscape.
As mobile commerce companies are seeking better ways to monetize search and discovery, one startup is angling to improve the conversion rate of turning app visitors into paying customers literally with the touch of its “Button”.
Square goes public, iPad Pro has charging problems, and virtual reality is a legitimate consumer device. Andrew Tolve reports.
Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event
When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing
When Will Mobile Apps Be Smarter than Us?
Challenges and Opportunities in the Move to Mobile-First
BlackBerry takes its great white hope — the Priv — live, JP Morgan Chase debuts yet another mobile payment system, as Google plans world domination with its cardboard VR headset. Andrew Tolve reports.
Many consumer startups are now designed for the mobile world, with their consumer-facing apps designed for the small screen formats that fit into your pocket or purse. But older tech companies that launched on the web debuted on larger desktop computers with different, and oftentimes greater, functionality.
Money is moving through messaging apps, letting consumers send each other money and pay for goods or services. Susan Kuchinskas examines whether money via message is a disruptor for banks or a simply a new channel.
Communicating value to consumers is an on-going action that all brands need to be fully engaged with.
Use data gathered across touchpoints to better understand your customers' needs.