All Latest Articles

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

How Toyota, Walmart, and more are marketing to more diverse customers

Matt Pigott, (Dec 8, 2015)

Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers

Paribus Promises Online Shoppers Receive "Best Price"

admin, (Dec 7, 2015)

‘Tis the season to be jolly, especially for consumers who score amazing deals from retailers. And as Hans Klis reports, an app from startup Paribus is trying to find the best bargains by taking advantage of the best price policies of online retailers.

Lenovo Teams Up with NFL & USO for Social-Mobile Military Marketing Campaign

admin, (Dec 7, 2015)

Social media has become integral for marketing activations and campaigns, especially when it’s an interactive one.

New Smart Ring Aims to Help Control Your Life

admin, (Dec 7, 2015)

One smart ring to rule them all may sound cool, but that’s not what startup neyya is trying to become. Company officials say their nascent wearable only wants to control some so-called smart devices from your finger—and do it well.

Mobile Digest: New LinkedIn app offers connective tissue to mobile workforce

admin, (Dec 7, 2015)

Google changes the game (again) for how mobile ads work, this time with an innovative app streaming concept, as LinkedIn finally catches up with the times with a solid mobile app. Andrew Tolve reports.

Dell is winning fans with its long-term approach to social influencers

Mark Kersteen, (Nov 25, 2015)

By building real relationships, Dell is capitalizing on social's most sought-after leaders

Mobile Expected to Ring Up More Omnichannel Sales

admin, (Nov 23, 2015)

Mobile will be a driving force for in-store holiday sales. Susan Kuchinskas looks at how retailers can reap m-commerce gains with an integrated, omnichannel approach.

M&C Saatchi Mobile’s DeAngelis Creates Ads for Mobile First & Foremost

admin, (Nov 23, 2015)

M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising landscape.

Can Button Hook More Mobile Commerce Consumer Conversions?

admin, (Nov 23, 2015)

As mobile commerce companies are seeking better ways to monetize search and discovery, one startup is angling to improve the conversion rate of turning app visitors into paying customers literally with the touch of its “Button”.

Mobile Digest: Samsung Gear VR first consumer-grade VR device to hit market

admin, (Nov 23, 2015)

Square goes public, iPad Pro has charging problems, and virtual reality is a legitimate consumer device. Andrew Tolve reports.

10 (+1) insights from Incite Summit: East

Cara Cummings, (Nov 20, 2015)

Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event

How I got my start at Incite (despite knowing nothing about marketing)

Kate Frasca, (Nov 17, 2015)

When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing

Day Two of Open Mobile Summit USA 2015

admin, (Nov 11, 2015)

When Will Mobile Apps Be Smarter than Us?

Day One of Open Mobile Summit USA 2015

admin, (Nov 10, 2015)

Challenges and Opportunities in the Move to Mobile-First

Mobile Digest: Google and NYTimes make VR headsets front-page news

admin, (Nov 9, 2015)

BlackBerry takes its great white hope — the Priv — live, JP Morgan Chase debuts yet another mobile payment system, as Google plans world domination with its cardboard VR headset. Andrew Tolve reports.

Going Mobile: Web-Based Firms Make Move to Mobile First Part 2

admin, (Nov 5, 2015)

Many consumer startups are now designed for the mobile world, with their consumer-facing apps designed for the small screen formats that fit into your pocket or purse. But older tech companies that launched on the web debuted on larger desktop computers with different, and oftentimes greater, functionality.

Is the Writing on the Facebook Wall for Banks?

admin, (Nov 4, 2015)

Money is moving through messaging apps, letting consumers send each other money and pay for goods or services. Susan Kuchinskas examines whether money via message is a disruptor for banks or a simply a new channel.

Why customers don't want to share their data (and how to change their minds)

David Howell, (Oct 29, 2015)

Communicating value to consumers is an on-going action that all brands need to be fully engaged with.

Finally understand the entire customer journey

David Howell, (Oct 28, 2015)

Use data gathered across touchpoints to better understand your customers' needs.

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