All Latest Articles

Customer Service in an Omnichannel World

adaptive, (Oct 10, 2017)

Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan to include social media.

Chobani CMO: How Great Content & Storytelling Boosts Brands

adaptive, (Oct 10, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content in order to cut through the ever-increasing clutter.

Mobile Digest: Buckle up, the era of foldable smartphones is upon us

adaptive, (Oct 10, 2017)

Samsung and ZTE are on the brink of foldable smartphones, as Microsoft waves goodbye to the Windows Phone. Andrew Tolve reports.

Marketing Attribution Part 3: Algorithms, Airbnb, & Acquiring Customers

adaptive, (Sep 25, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

PK4 Media: Omnichannel Platform Digitally Tracks Consumers at Home & at the Mall

adaptive, (Sep 25, 2017)

Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.

Mobile Digest: The new iPhone is in (also, Uber just got kicked out of London)

adaptive, (Sep 25, 2017)

Apple delivers three new smartphones to market as Uber wonders if the bleeding will ever stop. Andrew Tolve reports.

Park Place: Mobile Payments Ease Pain for New Yorkers

adaptive, (Sep 11, 2017)

Parking in New York City can be hell for residents and visitors alike. The city’s ParkNYC app aims to ease that pain. Hans Klis provides a progress report from the Big Apple.

Mobile Digest: Facebook and Equifax flubs show what an illusion cyber security has become

adaptive, (Sep 11, 2017)

Facebook and Equifax are both on defense against hackers and trolls. Also, the iPhone X is here. Andrew Tolve reports.

Attribution Insights: Using data to empower your marketing and gain buy-in from the top

adaptive, (Aug 28, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

Cedars-Sinai Accelerator Gives mHealth Startups a Boost

adaptive, (Aug 28, 2017)

Healthcare is ripe for disruption and one of the largest U.S. hospital systems is picking up the pace of investing in nascent firms in the mHealth space. Cedars-Sinai is the largest independent academic medical center in the Western U.S. and it is schedule to soon begin its third cohort in the Cedars-Sinai Accelerator Powered by Techstars.

Mobile Digest: Google and Walmart partner to take down Amazon

adaptive, (Aug 28, 2017)

Can two of the biggest companies in the world slow down the Amazon juggernaut? Andrew Tolve reports.

Dating Apps Take a Swipe at In-Person Meetups

adaptive, (Aug 14, 2017)

While dating apps and websites have been around for quite a while, some singles have been offput by swiping and liking. But as Hans Klis reports, the digital dating industry is trying to create some new buzz by getting physical—that is, actually meeting people in person.

Sixth Sense: AI Device Aims to Make Homes Smarter

adaptive, (Aug 14, 2017)

A startup aims to make all homes more intelligent thanks to advanced machine learning. After all, smarter homes promise more energy- and cost-efficient dwellings. But it can be hard to make sense of the current situation and costs if you have older appliances that aren’t yet “connected” to the Internet of Things.

Mobile Digest: Streaming wars heat up as Disney snubs Netflix and Facebook launches Watch

adaptive, (Aug 14, 2017)

As cable viewership crumbles and mobile video soars, the battle for where stuff gets streamed is intensifying. Andrew Tolve reports.

Mobile First? No, Customer First

adaptive, (Jul 31, 2017)

The brand website still has a major impact on the customer experience, according to some experts. So, where does that leave mobile? Susan Kuchinskas examines the latest wisdom for mobile.

The Sexual mHealth Revolution

adaptive, (Jul 31, 2017)

The relative anonymity of mHealth is boosting its uptake among patients with STDs. Hans Klis takes a look at the longer-term implications for the tech in the private areas of sexual and personal health as well as beyond…

Mobile Digest: Alphabet targets enterprise with return of Google Glass

adaptive, (Jul 31, 2017)

Ready for Glassholes in the workplace? Google Glass is making a comeback. Andrew Tolve reports.

Cells & the City: LinkNYC Connects New Yorkers with Fast, Free Mobile Service

adaptive, (Jul 10, 2017)

A city-backed service allows New Yorkers to surf the mobile web on the streets of Manhattan for free and at higher speeds than in their homes. Hans Klis reports from the Big Apple…

18Birdies App Gamifies Golf, Settles Sidebets, & Scores Socially

adaptive, (Jul 10, 2017)

Golf app 18Birdies allows users to track and socially share golf scores among friends and for organized tournaments, as well as calculate sidebets in real time, and it offers GPS to aid on-course play. But the ambitious app puts a new spin on sports software by using gamification in a bid to boost engagement and the game of golf.

Mobile Digest: Facebook’s Internet super drone Aquila completes first test flight

adaptive, (Jul 10, 2017)

Half the world still lacks Internet connectivity. Facebook’s Aquila is poised to fix that. Andrew Tolve reports.

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