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To get personalization right, consider what wine.com and Room & Board are doing
In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.
Confusing customization and personalization is common, but there’s a world of difference between the two.
Sony, General Motors, Canon, eBay, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Jeep, Bud Light, Hyatt, Phillips, Barclay Card, AVG, Dell and Comcast are among finalists being shortlisted for this year’s Corporate Social Media Awards.
To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”
Marketers are an optimistic bunch...
"90% of consumers have their mobile phones with them 24/7."
Mobile is the future.
Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.
We’re going to be getting a lot closer to the customer...
The two retail giants are refocusing to target a more mobile-first, deal-conscious audience with personalized marketing.
We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.
This year’s Incite Summit: East led to a wealth of insights and soundbites.
The best way to cultivate loyalty is regular and meaningful communication.
Things are heating up in the realm of personalized marketing.
In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.
At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.
M & S doubles down on digital over the holidays, leading to a massive spike in engagement
Recognizing and rewarding social media excellence, achievement and innovation within big business.
The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.