All Latest Articles

Wasserman Exec: Brands Need New Game Plan for Streaming Sports

RobertGray, (Feb 20, 2018)

Digital distribution has obviously been a game changer for sports content providers as well as advertisers and one company that’s at the center of sports marketing is Wasserman.

Making Mobile Magic: Start with the Consumer ( Open Mobile Summit Day 2 Wrap Up)

Zsofi Kulcsar, (Dec 1, 2017)

When designers solve customer needs, everyone wins. Susan Kuchinskas reports on day two of the Open Mobile Summit in San Francisco.

Mobile Must Evolve: Open Mobile Summit Day One Wrap Up

Zsofi Kulcsar, (Nov 30, 2017)

Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.

Modern Marketing Messaging: Content Rules No Matter the Platform

adaptive, (Nov 6, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.

Scoring Revenue and Growth in the Saturated F2P Games Market

adaptive, (Nov 6, 2017)

Even though the mobile games market is showing massive growth, carving out a piece of the pie is not so easy. In an oversaturated market for free-to-play games, it’s hard to become the next big Clash of Clans. But as Hans Klis reports, creating a good monetization strategy and marketing plan is the key to success.

Mobile Digest: With iPhone X, Apple launches “smartphone of the future”

adaptive, (Nov 6, 2017)

Apple promised to reimagine everything about its flagship device. It might just have pulled it off. Andrew Tolve reports.

Specialized App Uses Mobile Tech to Customize Cyclists’ Rides

adaptive, (Oct 23, 2017)

Mobile technology is not only changing product design and marketing, it’s literally boosting sales on the floor for some retailers.

A Tough Mudder Exec on Storytelling, Personalization & Expanding the Brand

adaptive, (Oct 23, 2017)

Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a business that is expanding its brand in new directions, according to Jerome Hiquet, chief marketing officer, Tough Mudder.

Mobile Digest: Commercial jet slams into drone, a first for North America

adaptive, (Oct 23, 2017)

A hobby drone hit a commercial prop plane in Canada. Andrew Tolve reports on why that’s a problem.

Customer Service in an Omnichannel World

adaptive, (Oct 10, 2017)

Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan to include social media.

Chobani CMO: How Great Content & Storytelling Boosts Brands

adaptive, (Oct 10, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content in order to cut through the ever-increasing clutter.

Mobile Digest: Buckle up, the era of foldable smartphones is upon us

adaptive, (Oct 10, 2017)

Samsung and ZTE are on the brink of foldable smartphones, as Microsoft waves goodbye to the Windows Phone. Andrew Tolve reports.

Marketing Attribution Part 3: Algorithms, Airbnb, & Acquiring Customers

adaptive, (Sep 25, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

PK4 Media: Omnichannel Platform Digitally Tracks Consumers at Home & at the Mall

adaptive, (Sep 25, 2017)

Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.

Mobile Digest: The new iPhone is in (also, Uber just got kicked out of London)

adaptive, (Sep 25, 2017)

Apple delivers three new smartphones to market as Uber wonders if the bleeding will ever stop. Andrew Tolve reports.

Park Place: Mobile Payments Ease Pain for New Yorkers

adaptive, (Sep 11, 2017)

Parking in New York City can be hell for residents and visitors alike. The city’s ParkNYC app aims to ease that pain. Hans Klis provides a progress report from the Big Apple.

Mobile Digest: Facebook and Equifax flubs show what an illusion cyber security has become

adaptive, (Sep 11, 2017)

Facebook and Equifax are both on defense against hackers and trolls. Also, the iPhone X is here. Andrew Tolve reports.

Attribution Insights: Using data to empower your marketing and gain buy-in from the top

adaptive, (Aug 28, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

Cedars-Sinai Accelerator Gives mHealth Startups a Boost

adaptive, (Aug 28, 2017)

Healthcare is ripe for disruption and one of the largest U.S. hospital systems is picking up the pace of investing in nascent firms in the mHealth space. Cedars-Sinai is the largest independent academic medical center in the Western U.S. and it is schedule to soon begin its third cohort in the Cedars-Sinai Accelerator Powered by Techstars.

Mobile Digest: Google and Walmart partner to take down Amazon

adaptive, (Aug 28, 2017)

Can two of the biggest companies in the world slow down the Amazon juggernaut? Andrew Tolve reports.

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