All Latest Articles

Airbnb: building business brick by brick with big data

Matt Pigott, (Apr 14, 2017)

Marketing Attribution 2017-Part 3: How leading brands use it while others are losing it

San Francisco 49ers...data touchdown!

Matt Pigott, (Apr 6, 2017)

Marketing Attribution 2017-Part 2: Demar Amacker, strategist and CRM analyst at the San Francisco 49ers, talks to Incite on marketing attribution

Delivering the personal touch: don't creep out your customers

Matt Pigott, (Feb 14, 2017)

Last in a four-part series on personalization in 2017

Delivering the personal touch: why more brands are turning to voice

Matt Pigott, (Feb 14, 2017)

Third in a four-part series on personalization in 2017

Delivering the personal touch: NASCAR's big data drive

Matt Pigott, (Feb 1, 2017)

Second in a four-part series on personalization in 2017

Customer service disruption, part three: never underestimate the power of intangibles...

Matt Pigott, (Sep 18, 2016)

Just because you can't see something, doesn't mean it isn't there.

Customer service disruption, part two: how Southwest and Spotify are spreading real love

Matt Pigott, (Sep 18, 2016)

From Southwest Airlines to Spotify: how a little love goes a long way

Customer service disruption: keeping up with the unicorns

Matt Pigott, (Sep 18, 2016)

The fastest growing companies start with a customer-centric attitude. Discover why keeping up is vital to win the hearts and minds of modern consumers

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

Brand storytelling: to boost engagement, turn the lens on emotion

Matt Pigott, (Jul 15, 2016)

The second installment of our three-part series on content and the art of brand storytelling

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

If chatbots are on the rise, what does it mean for the human face of customer service?

Matt Pigott, (Jul 1, 2016)

Part three in our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

Press Release: The Corporate Social Media Awards 2016 Winners Announced

aaronjackson, (Jun 21, 2016)

Dell, Qantas and Capital One are among the winners at this year’s Corporate Social Media Awards

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