All Latest Articles

Customer service disruption, part three: never underestimate the power of intangibles...

Matt Pigott, (Sep 18, 2016)

Just because you can't see something, doesn't mean it isn't there.

Customer service disruption, part two: how Southwest and Spotify are spreading real love

Matt Pigott, (Sep 18, 2016)

From Southwest Airlines to Spotify: how a little love goes a long way

Customer service disruption: keeping up with the unicorns

Matt Pigott, (Sep 18, 2016)

The fastest growing companies start with a customer-centric attitude. Discover why keeping up is vital to win the hearts and minds of modern consumers

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

Brand storytelling: to boost engagement, turn the lens on emotion

Matt Pigott, (Jul 15, 2016)

The second installment of our three-part series on content and the art of brand storytelling

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

If chatbots are on the rise, what does it mean for the human face of customer service?

Matt Pigott, (Jul 1, 2016)

Part three in our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

Press Release: The Corporate Social Media Awards 2016 Winners Announced

aaronjackson, (Jun 21, 2016)

Dell, Qantas and Capital One are among the winners at this year’s Corporate Social Media Awards

101 shades of grey: why marketers must know, name and tag them

Matt Pigott, (Jun 13, 2016)

To get personalization right, consider what wine.com and Room & Board are doing

What are the biggest issues in Marketing right now?

Nick Johnson, (Jun 1, 2016)

In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Shortlist Announcement: Corporate Social Media Awards 2016

aaronjackson, (Apr 12, 2016)

Sony, General Motors, Canon, eBay, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Jeep, Bud Light, Hyatt, Phillips, Barclay Card, AVG, Dell and Comcast are among finalists being shortlisted for this year’s Corporate Social Media Awards.

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

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