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Exclusive Q&A with Jill Cress, Chief Marketing Officer at National Geographic

Zsofi Kulcsar, (Aug 8, 2018)

For 2018 Incite Group has made a bold statement ‘Marketing is Dead: Engagement is Alive’ what are your thoughts on marketing’s role to drive engagement?

The US top digital conference brings together digital product, UX and engagement leaders to discuss digital transformation

Zsofi Kulcsar, (Jul 12, 2018)

Incite Groups Open Mobile Summit (27th-28th November, San Francisco) - The USA's most senior gathering of digital product, UX design and engagement executives from global brands - returns for 2018 with an expanded focus and its most senior line up.

Wasserman Exec: Brands Need New Game Plan for Streaming Sports

RobertGray, (Feb 20, 2018)

Digital distribution has obviously been a game changer for sports content providers as well as advertisers and one company that’s at the center of sports marketing is Wasserman.

Traitify: Personality-Driven Product Generates Leads

Anonymous, (Jan 22, 2018)

Mobile app Traitify aims to put more personality into the digital experience. In fact, the company’s first product is a personality test that’s designed to match job seekers with employers. It also purports to predict whether applicants will perform well and stay for a while on the job.

VenueNext Uses NFL Playbook to Hit Paydirt in mHealth

Anonymous, (Jan 5, 2018)

A new app aims to make healthcare and hospital visits less painful, applying lessons learned by removing friction for patients and their visitors as well as employees in the same fashion that’s been done for fans at professional sporting events.

Making Mobile Magic: Start with the Consumer ( Open Mobile Summit Day 2 Wrap Up)

Zsofi Kulcsar, (Dec 1, 2017)

When designers solve customer needs, everyone wins. Susan Kuchinskas reports on day two of the Open Mobile Summit in San Francisco.

Mobile Must Evolve: Open Mobile Summit Day One Wrap Up

Zsofi Kulcsar, (Nov 30, 2017)

Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.

Modern Marketing Messaging: Content Rules No Matter the Platform

adaptive, (Nov 6, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.

Scoring Revenue and Growth in the Saturated F2P Games Market

adaptive, (Nov 6, 2017)

Even though the mobile games market is showing massive growth, carving out a piece of the pie is not so easy. In an oversaturated market for free-to-play games, it’s hard to become the next big Clash of Clans. But as Hans Klis reports, creating a good monetization strategy and marketing plan is the key to success.

Mobile Digest: With iPhone X, Apple launches “smartphone of the future”

adaptive, (Nov 6, 2017)

Apple promised to reimagine everything about its flagship device. It might just have pulled it off. Andrew Tolve reports.

Specialized App Uses Mobile Tech to Customize Cyclists’ Rides

adaptive, (Oct 23, 2017)

Mobile technology is not only changing product design and marketing, it’s literally boosting sales on the floor for some retailers.

A Tough Mudder Exec on Storytelling, Personalization & Expanding the Brand

adaptive, (Oct 23, 2017)

Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a business that is expanding its brand in new directions, according to Jerome Hiquet, chief marketing officer, Tough Mudder.

Mobile Digest: Commercial jet slams into drone, a first for North America

adaptive, (Oct 23, 2017)

A hobby drone hit a commercial prop plane in Canada. Andrew Tolve reports on why that’s a problem.

Customer Service in an Omnichannel World

adaptive, (Oct 10, 2017)

Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan to include social media.

Chobani CMO: How Great Content & Storytelling Boosts Brands

adaptive, (Oct 10, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content in order to cut through the ever-increasing clutter.

Mobile Digest: Buckle up, the era of foldable smartphones is upon us

adaptive, (Oct 10, 2017)

Samsung and ZTE are on the brink of foldable smartphones, as Microsoft waves goodbye to the Windows Phone. Andrew Tolve reports.

Marketing Attribution Part 3: Algorithms, Airbnb, & Acquiring Customers

adaptive, (Sep 25, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

PK4 Media: Omnichannel Platform Digitally Tracks Consumers at Home & at the Mall

adaptive, (Sep 25, 2017)

Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.

Mobile Digest: The new iPhone is in (also, Uber just got kicked out of London)

adaptive, (Sep 25, 2017)

Apple delivers three new smartphones to market as Uber wonders if the bleeding will ever stop. Andrew Tolve reports.

Park Place: Mobile Payments Ease Pain for New Yorkers

adaptive, (Sep 11, 2017)

Parking in New York City can be hell for residents and visitors alike. The city’s ParkNYC app aims to ease that pain. Hans Klis provides a progress report from the Big Apple.

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