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Marketing Attribution: Second in our three-part series
Plus…how Disney is knocking personalization out the park!
The first installment of our three-part series on content...
Matt Pigott, (Jun 13, 2016)
To get personalization right, consider what wine.com and Room & Board are doing
Mark Kersteen, (Mar 18, 2016)
To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired...
Mark Kersteen, (Mar 1, 2016)
Marketers are an optimistic bunch...
Brynn Smith-Raska, (Jan 27, 2016)
We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.
Mark Kersteen, (Jan 27, 2016)
This year’s Incite Summit: East led to a wealth of insights and soundbites.
aaronjackson, (Dec 18, 2015)
Recognizing and rewarding social media excellence, achievement and innovation within big business.
admin, (Dec 7, 2015)
Doug Zarkin, CMO of Pearle Vision, explains how he reinvented the Pearle brand to face established competitors.
Matt Pigott, (Oct 21, 2015)
Your audience is more diverse than ever, take care to make marketing that's still relevant.
Matt Pigott, (Oct 20, 2015)
If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.
David Howell, (Oct 19, 2015)
Data literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.
Mark Kersteen, (Oct 9, 2015)
There’s no shortage of excellent marketing being done by brands big and small.
Tamsin Oxford, (Oct 8, 2015)
UGC continues to impress brands with its effectiveness.
Mark Kersteen, (Oct 6, 2015)
The award-winning marketer shares his approach.
Mark Kersteen, (Oct 2, 2015)
We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?
Matt Pigott, (Sep 29, 2015)
HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.
Nelsy Rodriguez, (Sep 28, 2015)
Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.
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